Most traffic exchanges are just that, traffic exchanges, and they've been that way since the first ones started popping up around 1994.
We took a look at the formula and thought “it’s the 21st century, how can we make our exchanges reflect that?”. We thought that traffic exchanges ought to be more than just people clicking and clicking just to get credits.
We believed traffic exchanges had potential to be viable marketing options as well as entertaining and engaging, something that would make surfers want to actually pay attention to our member’s sites.
We experimented and used our knowledge of social media, digital marketing, and running other online businesses to build a new kind of traffic exchange.
We also studied what other owners were doing and investigated various scripts and plugins and we figured out how to fully utilize the tools and methods that others seemed to miss the full potential of.